Transforming a New Beauty & Personal Care Brand on Amazon India

Client Overview:

A fairly new beauty and personal care brand entered the highly competitive Indian Amazon marketplace, struggling to gain traction against well-established players. The client needed a structured approach to scale sales, enhance brand visibility, and optimize advertising efficiency while ensuring long-term profitability.

Objective:

• Rapidly increase sales and market share in a highly competitive category.

• Significantly reduce ACOS to improve profitability and maximize returns on ad spend.

• Strengthen organic visibility and optimize account health for sustainable growth.

  
  

Key Metrics of Success:

• Sales Growth: Revenue increased from ₹5 lakhs to ₹15 lakhs in 3 months (3X+ growth).

• ACOS Reduction: Reduced from 73% to 39%, improving advertising efficiency and profitability.

• Increased Organic Traffic: Enhanced listings ranked higher, driving a surge in organic sales.

• Successful Product Launches: Newly introduced products gained market share swiftly.
  

Proof of Success:

The Challenges:

1. Weak Brand Presence & Creatives

• Low-quality product images and lack of visual appeal.

• No A+ content or videos to engage and convert potential buyers.

• Absence of an optimized Amazon Brand Store, reducing customer trust and experience.

2. Ineffective Advertising Strategy

• Unstructured PPC campaigns leading to inefficient ad spend.

• High ACOS (73%), resulting in unsustainable advertising costs.

• Lack of audience segmentation and keyword targeting.

3. Poor Visibility & SEO Gaps

• Product listings were not optimized for high-ranking keywords.

• Weak SEO strategy resulted in low organic traffic.

• No clear roadmap for account growth and competitive positioning.

Our Approach

1. Enhancing Visuals & Branding

• Conducted A/B testing to determine the best-performing images.

• Developed high-quality product images and lifestyle shots to improve click-through rates.

• Created compelling A+ Content and engaging product videos to drive conversions.

• Built and optimized an Amazon Brand Store to establish a premium shopping experience.

2. SEO & Listing Optimization

• Conducted an in-depth keyword and competitor analysis.

• Integrated high-ranking and relevant keywords into titles, bullet points, and descriptions.

• Optimized backend search terms to improve discoverability.

• Strengthened content strategy to align with customer search intent and trends.

3. Data-Driven PPC & Advertising Strategy

• Restructured PPC campaigns with precise audience targeting.

• Focused on high-converting keywords while minimizing wasted ad spend.

• Implemented automated bid strategies and budget allocation for maximum efficiency.

• Launched Sponsored Brand ads, and retargeting campaigns to boost engagement and conversions.

4. Strategic Growth & New Product Launches

• Designed a structured launch strategy for new SKUs.

• Leveraged early review programs and promotional campaigns to establish credibility.

• Used external traffic sources (social media, influencers) to drive additional sales.

Results Achieved

1. Explosive Sales Growth

Revenue surged from ₹5 lakhs to ₹15 lakhs in just 3 months, positioning the brand as a strong competitor in the beauty & personal care category.

2. Drastic ACOS Reduction & Profitability Increase

ACOS dropped from 73% to 39%, significantly increasing return on ad spend and overall profitability.

3. Enhanced Visibility & Organic Growth

• Optimized listings achieved higher rankings, leading to a steady increase in organic traffic.

• A combination of PPC, SEO, and content improvements ensured a sustainable flow of qualified leads.

4. Successful Market Penetration

• Implemented a robust launch strategy for new products, ensuring rapid market acceptance.

• Established a scalable model for continued brand expansion on Amazon.

Conclusion

By implementing a structured, data-driven approach encompassing creative enhancements, SEO-driven listing optimization, advanced advertising strategies, and product launch planning, the beauty and personal care brand witnessed rapid and sustainable growth.

This case study demonstrates how a strategic execution plan can help new brands gain a competitive edge, scale efficiently, and achieve long-term profitability in Amazon India's crowded marketplace.