From 0 to ₹6 Lakhs in 6 Months

Client Overview:

A newly launched beauty brand entered Amazon India’s crowded marketplace — where thousands of well-established names already dominate customer attention. With no prior visibility or data history, the brand needed a strong foundation to establish itself, attract customers, and scale profitably.

Objective:

To build the brand from scratch on Amazon — creating a presence that could stand out in a competitive beauty category and drive sustainable, profitable growth.

Proof of Success:

The Challenges:

1. New Brand, No Visibility:

Starting from zero meant no reviews, no rankings, and limited customer trust.

2. Highly Competitive Category:

The beauty segment is among the most saturated on Amazon, with major brands capturing a large share of ad placements and organic visibility.

3. Profitability Pressure:

The goal wasn’t just sales growth — it was sustainable, data-backed, profitable scaling from the start.

Our Approach

AmazGro’s strategy revolved around building strong fundamentals and scaling smartly through data-driven execution.

1. Optimizing Listings for Discovery & Conversion
We conducted an in-depth keyword analysis to identify high-opportunity terms and built fully optimized listings with clear titles, crisp bullet points, and persuasive descriptions aligned with customer search intent.

2. Building Visual Trust
High-quality product images and engaging A+ Content were developed to enhance visual appeal and conversion rates. The enhanced content helped the brand appear more premium and reliable to first-time shoppers.

3. Launching a Data-Backed PPC Strategy from Scratch
We started with structured Sponsored Product campaigns focused on high-intent keywords, gradually introducing Sponsored Brands and Display campaigns to expand reach. Campaigns were continuously optimized to balance visibility and profitability, ensuring every rupee spent delivered measurable value.

4. Driving Organic Momentum
As keyword rankings improved and customer reviews began to build up, organic visibility rose steadily — allowing the brand to reduce dependency on ads over time and improve overall margins.

Results Achieved

1. Revenue Growth:

Scaled from ₹0 to ₹6 Lakhs per month within just 6 months.

2. Profitable Scaling:

Maintained profitability throughout the growth phase with a steadily improving ACOS.

3. Improved Visibility:

Multiple products now rank among top results for key beauty keywords.

4. Sustained Organic Growth:

Organic sales contributed a growing share month after month, signaling brand trust and repeat customers.

Conclusion

Through a focused strategy that combined optimized listings, compelling creatives, and a structured advertising roadmap, AmazGro helped a new beauty brand carve its space in a highly competitive market — achieving sustainable, profitable growth within just six months of launch. This case study demonstrates how a strategic execution plan can help new brands gain a competitive edge, scale efficiently, and achieve long-term profitability in Amazon India's crowded marketplace.